Realistically Fake: Self-Reflexive Consciousness, Ironic (Dis)Engagement with Hybrid Reality Television, and Their Impact on Consumption
Russell W. Belk, Albert Muñiz, Hope Jensen Schau and Kent Grayson (eds.), Research in Consumer Behavior, 2011
15 Pages Posted: 24 Nov 2015
Date Written: 2011
Purpose – Hybrid reality television, a burgeoning subgenre spawning from the reality television genre, distinguishes itself from its parent genre through dramatizations that have been described as presenting a "quasi-reality" that is disorientating for the viewer (Caramanica, 2010). In addition to blurring the lines between fact and fiction, hybrid reality programs blur the lines between product placement and entertainment as products are seamlessly blended into the depicted lifestyles. This research explores how consumers negotiate hybrid reality television programs and how this process transpires in viewers’ reactions to the consumption portrayals within the programs.
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