Nature and Impact of Alcohol Messages in a Youth-Oriented Television Series
Journal of Advertising, 38 (3), 97-111, 2009
15 Pages Posted: 18 Nov 2015
Date Written: 2009
This research contributes to the extant literature on television influence by pairing a stimulus-side approach documenting how information is presented within a television series with a response-side assessment of whether connectedness and exposure to a series influence the processing of that information differently depending on the format.
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