Nature and Impact of Alcohol Messages in a Youth-Oriented Television Series

Journal of Advertising, 38 (3), 97-111, 2009

15 Pages Posted: 18 Nov 2015

See all articles by Cristel Russell

Cristel Russell

American University - Kogod School of Business

Dale Russell

Pacific Institute for Research and Evaluation (PIRE)

Joel Grube

Pacific Institute for Research and Evaluation (PIRE)

Date Written: 2009

Abstract

This research contributes to the extant literature on television influence by pairing a stimulus-side approach documenting how information is presented within a television series with a response-side assessment of whether connectedness and exposure to a series influence the processing of that information differently depending on the format.

Suggested Citation

Russell, Cristel and Russell, Dale and Grube, Joel, Nature and Impact of Alcohol Messages in a Youth-Oriented Television Series (2009). Journal of Advertising, 38 (3), 97-111, 2009. Available at SSRN: https://ssrn.com/abstract=2691702

Cristel Russell (Contact Author)

American University - Kogod School of Business ( email )

4400 Massachusetts Avenue NW
Washington, DC 20816-8044
United States

Dale Russell

Pacific Institute for Research and Evaluation (PIRE) ( email )

11720 Beltsville Drive, Suite 900
Calverton, MD 20705
United States

Joel Grube

Pacific Institute for Research and Evaluation (PIRE) ( email )

11720 Beltsville Drive, Suite 900
Calverton, MD 20705
United States

Register to save articles to
your library

Register

Paper statistics

Downloads
9
Abstract Views
145
PlumX Metrics