Everything You Always Wanted to Know About SEM (Structural Equations Modeling) But Were Afraid to Ask

Journal of Consumer Psychology 19 (2009) 673–680

9 Pages Posted: 21 Nov 2015 Last revised: 19 Feb 2016

Dawn Iacobucci

Vanderbilt University - Marketing

Date Written: 2009

Abstract

This article is intended to serve as a primer for structural equations models for the behavioral researcher. The technique is not mysterious — it is a natural extension of factor analysis and regression. The measurement part of a structural equations model is essentially a confirmatory factor analysis, and the structural part of the model is like a regression but vastly more flexible in the types of theoretical models that may be tested. The models and notation are introduced and the syntax is provided to replicate the analyses in the paper. Part II of this article will appear in the next issue of the Journal of Consumer Psychology, and it covers advanced issues, including fit indices, sample size, moderators, longitudinal data, mediation, and so forth.

Suggested Citation

Iacobucci, Dawn, Everything You Always Wanted to Know About SEM (Structural Equations Modeling) But Were Afraid to Ask (2009). Journal of Consumer Psychology 19 (2009) 673–680. Available at SSRN: https://ssrn.com/abstract=2693262

Dawn Iacobucci (Contact Author)

Vanderbilt University - Marketing ( email )

Nashville, TN 37203
United States

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