Gilbert A. Churchill Jr.'s Editorship of Journal of Marketing Research, 1979-1982

Journal of Marketing Research,Vol. LI (February 2014), 105-106

3 Pages Posted: 21 Nov 2015 Last revised: 19 Feb 2016

See all articles by Dawn Iacobucci

Dawn Iacobucci

Vanderbilt University - Marketing; Vanderbilt University - Marketing

Date Written: 2014

Abstract

Gil Churchill served at Journal of Marketing Research (JMR) during an important time of maturation for the field. Journal of Marketing (JM) and JMR were firmly established, and both encouraged articles across the realm of marketing (e.g., segmentation, pricing, channels, advertising). Whereas JM was positioned a bit more for immediate relevance to practitioners, JMR was oriented more toward methods of conducting research across those marketing realms. The balancing act was one that Gil handled brilliantly, as evidenced by the Tables of Contents across his issues. For example, consider the article by Aaker and Bagozzi (1979), “Unobservable Variables in Structural Equation Models with an Application in Industrial Selling,” which nicely melds a methodological contribution with one in a substantive area of inquiry. Naturally, most articles emphasize one facet more than the other, but Gil achieved balance within each issue. For example, in the November 1978 issue (Vol. 15), there are two articles on sales force issues and two on measurement; in the August 1979 issue (Vol. 16), there are four articles on advertising and four articles on statistical issues.

Suggested Citation

Iacobucci, Dawn and Iacobucci, Dawn, Gilbert A. Churchill Jr.'s Editorship of Journal of Marketing Research, 1979-1982 (2014). Journal of Marketing Research,Vol. LI (February 2014), 105-106, Available at SSRN: https://ssrn.com/abstract=2693270

Dawn Iacobucci (Contact Author)

Vanderbilt University - Marketing ( email )

Nashville, TN 37203
United States

Vanderbilt University - Marketing ( email )

Nashville, TN 37203
United States

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