The Structure of Affect and Trait Judgments of Political Figures

Multivariate Behavioral Research, 1989, 24 (4), 457-476

11 Pages Posted: 21 Nov 2015 Last revised: 19 Feb 2016

See all articles by Lawrence Jones

Lawrence Jones

University of Illinois at Urbana-Champaign

Dawn Iacobucci

Vanderbilt University - Marketing; Vanderbilt University - Marketing

Date Written: 1989

Abstract

The roles of affective and cognitive processes in judgment have been the focus of much recent research and theoretical debate. This study was designed to investigate the structure of voters' affective reactions and trait attributions to national political figures. Three-mode factor analysis was used to determine the structure of the affect and trait scales. Politician factors and subject types were also derived, as were the interrelationships among these modes. Positive and negative affect factors, and affect and trait factors, were distinct but correlated; Democratic and Republican politician factors were uncorrelated. Information on the subject types moderated these relationships.

Suggested Citation

Jones, Lawrence and Iacobucci, Dawn and Iacobucci, Dawn, The Structure of Affect and Trait Judgments of Political Figures (1989). Multivariate Behavioral Research, 1989, 24 (4), 457-476 , Available at SSRN: https://ssrn.com/abstract=2693304

Lawrence Jones

University of Illinois at Urbana-Champaign ( email )

601 E John St
Champaign, IL 61820
United States

Dawn Iacobucci (Contact Author)

Vanderbilt University - Marketing ( email )

Nashville, TN 37203
United States

Vanderbilt University - Marketing ( email )

Nashville, TN 37203
United States

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