Invited Commentary: Three Thoughts on Services

Marketing Science, Vol. 25, No. 6, November-December 2006, pp. 581-583

3 Pages Posted: 21 Nov 2015 Last revised: 19 Feb 2016

See all articles by Dawn Iacobucci

Dawn Iacobucci

Vanderbilt University - Marketing; Vanderbilt University - Marketing

Date Written: 2006

Abstract

Rust and Chung should be congratulated on presenting a very nice, indeed limpid, overview and synthesis of much of the services marketing literature. Their review sparked three associations.

Suggested Citation

Iacobucci, Dawn and Iacobucci, Dawn, Invited Commentary: Three Thoughts on Services (2006). Marketing Science, Vol. 25, No. 6, November-December 2006, pp. 581-583, Available at SSRN: https://ssrn.com/abstract=2693332

Dawn Iacobucci (Contact Author)

Vanderbilt University - Marketing ( email )

Nashville, TN 37203
United States

Vanderbilt University - Marketing ( email )

Nashville, TN 37203
United States

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