Invited Commentary: Three Thoughts on Services
Marketing Science, Vol. 25, No. 6, November-December 2006, pp. 581-583
3 Pages Posted: 21 Nov 2015 Last revised: 19 Feb 2016
Date Written: 2006
Rust and Chung should be congratulated on presenting a very nice, indeed limpid, overview and synthesis of much of the services marketing literature. Their review sparked three associations.
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