Analysis of Experimental Data

Iacobucci, Dawn

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Analysis of Experimental Data

Principles of Marketing Research, Edited by Richard P. Bagozzi, Chapter 7, 1994, Blackwell, Cambridge, MA

56 Pages Posted: 22 Nov 2015 Last revised: 19 Feb 2016

See all articles by Dawn Iacobucci

Dawn Iacobucci

Vanderbilt University - Marketing; Vanderbilt University - Marketing

Date Written: 1994

Abstract

This chapter illustrates the analysis of variance (ANOVA) and related techniques including the analysis of covariance (ANCOVA), the multivariate analysis of variance (MANOVA), and the multivariate analysis of covariance (MANCOVA). The analysis of variance will be introduced as a simple extension of the t-test, but as the title of this chapter implies, it is when these methods are applied to experimental data that their full potential can be realized. Thus, the emphasis in the chapter is on data that might arise from experiments.

Suggested Citation: Suggested Citation

Iacobucci, Dawn and Iacobucci, Dawn, Analysis of Experimental Data (1994). Principles of Marketing Research, Edited by Richard P. Bagozzi, Chapter 7, 1994, Blackwell, Cambridge, MA, Available at SSRN: https://ssrn.com/abstract=2693764