A Systemization of the Best Soft Power Practices

International Organisations Research Journal (IORJ), 2014. Vol. 9. No. 2

Posted: 24 Nov 2015 Last revised: 27 Nov 2015

See all articles by Andrey Shelepov

Andrey Shelepov

Russian Presidential Academy of National Economy and Public Administration (RANEPA) - Center for Studies of International Institutions

Irina Lazutina

National Research University Higher School of Economics

Andrei Sakharov

National Research University Higher School of Economics

Mark Rakhmangulov

Center for International Institutions Research (CIIR)

Vitaly Nagornov

Moscow State Institute of International Relations (MGIMO)

Date Written: May 1, 2014

Abstract

Foreign policy uses a wide range of soft power policy instruments and models. It is thus useful to identify the best practices, key tools and approaches that ensure the sustainability and coherence of policy, as well as the connecting elements that allow a country to coordinate its foreign policy actions.

This article analyzes the experience of China, the United States, Germany, the United Kingdom and the European Union in five areas: the promotion of language and culture; cooperation in the fields of education, science and technology; business relations; public diplomacy; and official development cooperation.

The article is based on the expert survey conducted by National Research University Higher School of Economics in December 2013. The sample includes experts of the international relations engaged in Russian foreign affairs, as well as development cooperation. The results of the expert survey allowed to identify the tools ensuring the most impact and best application of soft power in various socioeconomic and political conditions.

The identified tools are structured into a system of interconnected organizational forms with five areas or clusters of influence. Key institutions acting in the five areas constitute the centres of sustainability of the respective clusters. Structural cohesion is ensured by connecting elements such as regulatory frameworks, resources, coordination mechanisms, visa regimes, and communication and public relations.

Keywords: soft power; international development assistance; international science and education cooperation; business relations development; public diplomacy

Suggested Citation

Shelepov, Andrey and Lazutina, Irina and Sakharov, Andrei and Rakhmangulov, Mark and Nagornov, Vitaly, A Systemization of the Best Soft Power Practices (May 1, 2014). International Organisations Research Journal (IORJ), 2014. Vol. 9. No. 2, Available at SSRN: https://ssrn.com/abstract=2694692

Andrey Shelepov (Contact Author)

Russian Presidential Academy of National Economy and Public Administration (RANEPA) - Center for Studies of International Institutions ( email )

Moscow
Russia

Irina Lazutina

National Research University Higher School of Economics ( email )

Myasnitskaya street, 20
Moscow, Moscow 119017
Russia

Andrei Sakharov

National Research University Higher School of Economics ( email )

Myasnitskaya street, 20
Moscow, Moscow 119017
Russia

Mark Rakhmangulov

Center for International Institutions Research (CIIR) ( email )

Vernadskogo Prospect 82
Sredny av. V.O., 57/43
Moscow, St. Petersburg 119571
Russia

Vitaly Nagornov

Moscow State Institute of International Relations (MGIMO) ( email )

Prospekt Vernadskogo, 76
Moscow, 119454
Russia

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