Celebrity Endorsements on Indian Television: An Overview
Marketing Mastermind, March 2009
6 Pages Posted: 30 Nov 2015
Date Written: November 29, 2015
Today many marketers are crazy about signing on popular celebrities to endorse their brands and are spending billions on them. This appears to be the easiest way of drawing consumers' attention, especially in the context of fierce competition in the consumer goods category, where there is a clutter of alternative brands and their advertisements, vying for consumer attention. This article takes a look at the conceptual background to the subject and delineates contemporary examples of celebrity endorsements on Indian television.
Keywords: Celebrity Endoresements, Indian Television
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