Celebrity Endorsements on Indian Television: An Overview

Marketing Mastermind, March 2009

6 Pages Posted: 30 Nov 2015

See all articles by Meenal P. Dhotre

Meenal P. Dhotre

Vishwakarma Institute of Management (VIM)

Sarang Shankar Bhola

Karmaveer Bhaurao Patil Institute of Management Studies & Research

Date Written: November 29, 2015

Abstract

Today many marketers are crazy about signing on popular celebrities to endorse their brands and are spending billions on them. This appears to be the easiest way of drawing consumers' attention, especially in the context of fierce competition in the consumer goods category, where there is a clutter of alternative brands and their advertisements, vying for consumer attention. This article takes a look at the conceptual background to the subject and delineates contemporary examples of celebrity endorsements on Indian television.

Keywords: Celebrity Endoresements, Indian Television

Suggested Citation

Dhotre, Meenal P. and Bhola, Sarang Shankar, Celebrity Endorsements on Indian Television: An Overview (November 29, 2015). Marketing Mastermind, March 2009. Available at SSRN: https://ssrn.com/abstract=2696636

Meenal P. Dhotre (Contact Author)

Vishwakarma Institute of Management (VIM) ( email )

S.N. 3&4, Kondhwa BK
Pune, 411048
India

Sarang Shankar Bhola

Karmaveer Bhaurao Patil Institute of Management Studies & Research ( email )

Survey No.467/2, Varye
Tal. Satara
Satara, 415001
India
+919822124414 (Phone)

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