Ethical, Legal and Privacy Challenges: Towards a Delicate Balance in Strategic Innovations (Slide Presentation)
33 Pages Posted: 7 Dec 2015
Date Written: November 27, 2015
Presentation part of course 'Leadership challenges with big data'. The presentation leads to two conclusions against the background of big data.
Conclusion 1: if the process of de-identification of (personal) data is not properly assessed against privacy risks, and the possibility of identification of users cannot be excluded, then (1) the data remains personal data, and (2) data protection and privacy law(s) apply.
Conclusion 2: a legitimate business interest legal ground is a careful balance between (1) a justified business need, and (2) the fundamental rights and freedoms of the data subject. This is a delicate balance.
Keywords: big data, privacy, data protection
Suggested Citation: Suggested Citation