A Psycho-Linguistic Exploration of Color Semantics

Journal of Literature, Languages and Linguistics. ISSN 2422-8435; Vol.16, 2015

6 Pages Posted: 30 Nov 2015

See all articles by Nawaz Ahmad

Nawaz Ahmad

RTS (Research, Trainings, and Solutions); Institute of Business Management (IoBM)

Mahwish Niazi

Majmaah University

Maria Aftab

IQRA University, Students

Date Written: November 29, 2015

Abstract

The purpose of present research is to identify variety of meanings imparted by colors and its effects on emotions and moods. Traditional literature is linguistically intertwined with explication of colors and their meanings spurring from imaginative spheres of human mind to determine their moods. The present study delves deep into psycholinguistic perspectives of color, mood and language and thus invites causal profile of exploration. Communicative qualities of colors strengthen their grounds on the basis of cultural, social, historical, affective, political and linguistic compasses therefore interpret a variety of connotations having expressed in the form of moods. In this study, survey technique was employed through questionnaires to gather relevant information. Both closed-ended and open-ended questions were included to ensure validity. Data were gathered from a random sample of 100 respondents including males and females. Non-Probability Quota sampling technique and statistical analysis were used for analyses. The questionnaires were distributed in Pakistani academic institutions. This reveals that colors convey different connotations which are expressed by means of language and types of moods.

Keywords: Color, Connotations, Mood, Psycholinguistics

JEL Classification: Q40

Suggested Citation

Ahmad, Nawaz and Niazi, Mahwish and Aftab, Maria, A Psycho-Linguistic Exploration of Color Semantics (November 29, 2015). Journal of Literature, Languages and Linguistics. ISSN 2422-8435; Vol.16, 2015. Available at SSRN: https://ssrn.com/abstract=2696735

Nawaz Ahmad (Contact Author)

RTS (Research, Trainings, and Solutions) ( email )

9th Nishat Lane, DHA 6
9th Nishat Lane, DHA 6
Karachi, Sindh 75500
Pakistan
00923009292422 (Phone)

Institute of Business Management (IoBM) ( email )

Plot # 84
Korangi Creek
Karachi, Sindh 75190
Pakistan

HOME PAGE: http://www.faculty.iobm.edu.pk/staff/nawaz-ahmad/

Mahwish Niazi

Majmaah University ( email )

Majmaah, Majmaah 11952
Saudi Arabia

Maria Aftab

IQRA University, Students

Karachi
Pakistan

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