Preserving Traditional Art Through Social Business: A Case of Mithilasmita-Madhubani Paintings

8 Pages Posted: 3 Dec 2015

See all articles by Ankur Joshi

Ankur Joshi

Management Development Institute; Banasthali Vidyapith - Faculty of Management Studies

S K Tapasvi

Management Development Institute

Date Written: December 2, 2015

Abstract

The paper explores how traditional art can be preserved through social business by studying the case of Mithilasmita. It is a small organisation working for preservation and promotion of traditional art of Mithila region - commonly known as Madhubani paintings. The case brings to the light the concept of governance (which envisages role of multiple actors) which is becoming more and more relevant. The government which framed rules and regulations for preservation of art was not successful in achieving outcomes alone. An entrepreneur shares the same concern and tries to address the need of society through a social business model. It may be a beginning for Mithilasmita, but the case provides learning for trying out similar model in different phenomenon. Through this conceptual paper we also present a framework of governance for improving implementation process and social well being.

Suggested Citation

Joshi, Ankur and Joshi, Ankur and Tapasvi, S K, Preserving Traditional Art Through Social Business: A Case of Mithilasmita-Madhubani Paintings (December 2, 2015). Available at SSRN: https://ssrn.com/abstract=2698463 or http://dx.doi.org/10.2139/ssrn.2698463

Ankur Joshi (Contact Author)

Management Development Institute ( email )

Mehrauli Road
Sukhrali
Gurgaon, Haryana 122001
India

Banasthali Vidyapith - Faculty of Management Studies ( email )

India

S K Tapasvi

Management Development Institute ( email )

Mehrauli Road
Sukhrali
Gurgaon, Haryana 122001
India

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