Sustainable Business Marketing
Amfiteatru Economic, 17(40), 2015, pp. 851-853
3 Pages Posted: 13 Dec 2015 Last revised: 26 Mar 2018
Date Written: August 3, 2015
The evolution of the business world in harmony with the principles of sustainability has been increasingly significant in our century. Displaying a planned, integrated and properly coordinated entrepreneurial orientation toward environment protection, the involvement in the actions initiated by the local community and by society in general or supporting and streamlining one’s own economic activity on a lasting basis represent key elements whereby a business can achieve harmonious increase in time, a synergic evolution and even competitive advantage. There is, however, a major problem, namely, the sustainable development directions and principles are difficult to understand and, in particular, to apply to entrepreneurial decisions and marketing strategies so as to ensure the investment and financial capital to support the organization’s activities and identify the consumers willing to pay the price of sustainability.
Keywords: Editorial, Sustainable Business Marketing, Sustainability
JEL Classification: M30
Suggested Citation: Suggested Citation