An Empirical Analysis on Purposes, Drivers and Activities of Technology Opportunity Discovery: The Case of Korean SMEs in the Manufacturing Sector

23 Pages Posted: 18 Dec 2015

See all articles by Chanwoo Cho

Chanwoo Cho

Ajou University

Byungun Yoon

Dongguk University

Byoung‐Youl Coh

Korea Institute of Science and Technology Information (KISTI) - School of Technology Management

Sungjoo Lee

Ajou University

Date Written: January 2016

Abstract

Technology opportunity discovery (TOD) is becoming increasingly important for identifying technology opportunities so that they can be reflected in firms' strategy planning. However, understanding of TOD practices within firms is limited, and the diversity of TOD practices has not been fully reflected in previous studies, especially from the perspective of small and medium enterprises (SMEs), which typically lack diverse technology portfolios or plentiful innovation resources, so technology opportunities have seldom been defined and analyzed. This study aims to investigate SMEs' TOD practices and to identify their characteristics. Interviews were conducted with Korean SME executives to define a conceptual TOD model for SMEs, and 104 Korean SMEs' TOD drivers and activities were surveyed focusing business drivers, business models, and information gathering. The results were then analyzed to define six technology opportunity types and to derive similarities and differences among them, which are used to understand and further support SMEs' TOD practices. The research findings are expected to enhance understanding about TOD practices and to help establish SMEs' TOD strategies.

Suggested Citation

Cho, Chanwoo and Yoon, Byungun and Coh, Byoung‐Youl and Lee, Sungjoo, An Empirical Analysis on Purposes, Drivers and Activities of Technology Opportunity Discovery: The Case of Korean SMEs in the Manufacturing Sector (January 2016). R&D Management, Vol. 46, Issue 1, pp. 13-35, 2016. Available at SSRN: https://ssrn.com/abstract=2705209 or http://dx.doi.org/10.1111/radm.12107

Chanwoo Cho (Contact Author)

Ajou University

Woncheon-dong, Yeongtong-gu
Suwon-si, Gyeonggi-do
Korea, Republic of (South Korea)

Byungun Yoon

Dongguk University ( email )

Byoung‐Youl Coh

Korea Institute of Science and Technology Information (KISTI) - School of Technology Management ( email )

Seoul
Korea, Republic of (South Korea)

Sungjoo Lee

Ajou University ( email )

Woncheon-dong, Yeongtong-gu
Suwon-si, Gyeonggi-do
Korea, Republic of (South Korea)

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