Boundary Research: Tools and Rules to Impact Emerging Fields

Wansink, Brian, and Koert van Ittersum (2016), "Boundary research: Tools and rules to impact emerging fields," Journal of Consumer Behavior, 15:5: 396-410, DOI: 10.1002/cb.1570.

48 Pages Posted: 23 Dec 2015 Last revised: 28 Apr 2017

Brian Wansink

Cornell University

Koert van Ittersum

University of Groningen

Date Written: December 21, 2015

Abstract

Boundary research can be risky, but it can also move academic disciplines into wider areas of influence. To help reduce the risk and increase the reward, this article describes new tools that boundary researchers can use to get started, published, and promoted. These include writing for surprising impact, positioning their research against a larger theme, developing a Research Impact Matrix for promotion, and estimating a 10-year citation record. These tools can help move a boundary research area from fringe to focus.

Suggested Citation

Wansink, Brian and van Ittersum, Koert, Boundary Research: Tools and Rules to Impact Emerging Fields (December 21, 2015). Wansink, Brian, and Koert van Ittersum (2016), "Boundary research: Tools and rules to impact emerging fields," Journal of Consumer Behavior, 15:5: 396-410, DOI: 10.1002/cb.1570.. Available at SSRN: https://ssrn.com/abstract=2706612

Brian Wansink (Contact Author)

Cornell University ( email )

Ithaca, NY 14853
United States

Koert Van Ittersum

University of Groningen ( email )

Postbus 72
9700 AB Groningen
Netherlands

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