Benefits of Publicity

43 Pages Posted: 22 Dec 2015 Last revised: 17 Nov 2016

Umit G. Gurun

University of Texas at Dallas

Date Written: October 15, 2016

Abstract

This paper investigates whether corporate board members with media expertise influence firms’ media coverage and media slant. Firms with a media professional on the board of directors receive more media coverage, and articles written about them include fewer negative words compared with articles on control firms. These findings highlight the importance of the composition of the board of directors as a determinant of information disclosure mechanism.

Keywords: Media, Press Release, Investor relations, Corporate board composition

JEL Classification: G10, G12, G34, M41, M43, L82

Suggested Citation

Gurun, Umit G., Benefits of Publicity (October 15, 2016). Available at SSRN: https://ssrn.com/abstract=2706969 or http://dx.doi.org/10.2139/ssrn.2706969

Umit G. Gurun (Contact Author)

University of Texas at Dallas ( email )

2601 North Floyd Road
Richardson, TX 75083
United States

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