Download This PaperBenefits of Publicity
43 Pages Posted: 22 Dec 2015 Last revised: 4 Feb 2020
Date Written: January 15, 2020
Abstract
We investigate whether corporate board members with media expertise influence firms’ media coverage and media slant. We find that firms with a media professional on the board of directors receive more media coverage, and articles written about them include fewer negative words compared with articles on control firms. These findings highlight the importance of the composition of the board of directors as a determinant of information disclosure mechanism.
Keywords: Media, Press Release, Investor Relations, Corporate Board Composition
JEL Classification: G10, G12, G34, M41, M43, L82
Suggested Citation: Suggested Citation
Gurun, Umit G., Benefits of Publicity (January 15, 2020). Available at SSRN: https://ssrn.com/abstract=2706969 or http://dx.doi.org/10.2139/ssrn.2706969
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