Benefits of Publicity
43 Pages Posted: 22 Dec 2015 Last revised: 17 Nov 2016
Date Written: October 15, 2016
This paper investigates whether corporate board members with media expertise influence firms’ media coverage and media slant. Firms with a media professional on the board of directors receive more media coverage, and articles written about them include fewer negative words compared with articles on control firms. These findings highlight the importance of the composition of the board of directors as a determinant of information disclosure mechanism.
Keywords: Media, Press Release, Investor relations, Corporate board composition
JEL Classification: G10, G12, G34, M41, M43, L82
Suggested Citation: Suggested Citation