Volkswagen: The Protagonist in Diesel Emission Scandal
South Asian Journal of Marketing & Management Research ISSN:2249-877X Vol. 5, Issue 11, Nov. 2015
9 Pages Posted: 23 Dec 2015 Last revised: 28 Dec 2015
Date Written: November 1, 2015
Volkswagen is one of the leading car manufacturers in the world. Our article talks about the diesel emission scandal of Volkswagen Group and actions taken by the regulators of numerous countries. This article has been written after gathering information from sources like newspapers and websites. The company has admitted of cheating the emissions tests and installing the software in 11 million cars worldwide. Since then it has experienced a fall in credit ratings and market capitalisation as well as lower demand for diesel cars worldwide. Several countries like US, Germany, China are probing the violation of suitable legislation so as to take appropriate legal action against the company. However there are some lessons to be learnt to avoid such incident in future.
Keywords: Auto industry, Diesel emission scandal, Europe, United States, Volkswagen
JEL Classification: L6
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