Digital Nudging

Weinmann, M., Schneider, C. & vom Brocke, J. (2016). Digital Nudging. Business & Information Systems Engineering, 58(6): 433-436.

10 Pages Posted: 27 Dec 2015 Last revised: 19 Jun 2019

See all articles by Markus Weinmann

Markus Weinmann

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM); Erasmus Research Institute of Management (ERIM)

Christoph Schneider

University of Navarra, IESE Business School

Jan vom Brocke

University of Liechtenstein

Date Written: 2015

Abstract

People's decisions are influenced by the decision environment. In fact, no choice is made in a vacuum, as there is no neutral way to present choices. Presenting choices in certain ways — even if this happens unintendedly — can thus "nudge" people and change their behavior in predictable ways. "Nudging" is a concept from behavioral economics that describes how relatively minor changes to decision environments (e.g., setting defaults) influence decision outcomes — which often remain unnoticed by the decision maker. We extend the nudging concept to the digital environment. We define "digital nudging" as the use of user-interface design elements to guide people’s behavior in digital choice environments. We propose a digital-nudging process and identify opportunities for future research.

Keywords: nudging, choice architecture, human-computer interaction, website design

JEL Classification: L86

Suggested Citation

Weinmann, Markus and Schneider, Christoph and vom Brocke, Jan, Digital Nudging (2015). Weinmann, M., Schneider, C. & vom Brocke, J. (2016). Digital Nudging. Business & Information Systems Engineering, 58(6): 433-436. , Available at SSRN: https://ssrn.com/abstract=2708250 or http://dx.doi.org/10.2139/ssrn.2708250

Markus Weinmann (Contact Author)

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) ( email )

P.O. Box 1738
Room T08-21
3000 DR Rotterdam, 3000 DR
Netherlands

Erasmus Research Institute of Management (ERIM) ( email )

P.O. Box 1738
3000 DR Rotterdam
Netherlands

Christoph Schneider

University of Navarra, IESE Business School ( email )

Avenida Pearson 21
Barcelona, 08034
Spain

Jan Vom Brocke

University of Liechtenstein ( email )

Fürst Franz Josef Strasse
Vaduz, 9490
Liechtenstein

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