Do They Find You on Facebook? Facebook Profile Picture and Hiring Chances

38 Pages Posted: 26 Dec 2015

See all articles by Stijn Baert

Stijn Baert

Ghent University; University of Antwerp; Catholic University of Louvain (UCL); Institute for the Study of Labor (IZA)

Abstract

We investigate whether the publicly available information on Facebook about job applicants affects employers' hiring decisions. To this end, we conduct a field experiment in which fictitious job applications are sent to real job openings in Belgium. The only characteristic in which these candidates differ is the unique Facebook profile that can be found online with their name. Candidates with the most beneficial Facebook picture obtain approximately 39% more job interview invitations compared to candidates with the least beneficial picture. In addition, we find suggestive evidence for a higher effect of Facebook profile picture appearance on hiring chances when candidates are highly educated and when recruiters are female.

Keywords: hiring, screening, Facebook, Internet, personality, attractiveness

JEL Classification: C93, D83, J24, J79, L86

Suggested Citation

Baert, Stijn, Do They Find You on Facebook? Facebook Profile Picture and Hiring Chances. IZA Discussion Paper No. 9584. Available at SSRN: https://ssrn.com/abstract=2708397

Stijn Baert (Contact Author)

Ghent University ( email )

University of Antwerp ( email )

Prinsstraat 13
Antwerp, Antwerp 2000
Belgium

HOME PAGE: http://https://www.uantwerpen.be/nl/personeel/stijn-baert/

Catholic University of Louvain (UCL) ( email )

Place Montesquieu, 3
Louvain-la-Neuve, 1348
Belgium

HOME PAGE: http://https://www.uclouvain.be/en-309318.html

Institute for the Study of Labor (IZA) ( email )

P.O. Box 7240
Bonn, D-53072
Germany

HOME PAGE: http://www.iza.org/en/webcontent/personnel/photos/index_html?key=6832

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