Annual Attendance Demand in Minor League Baseball: A Review and Critique
19 Pages Posted: 1 Jan 2016
Date Written: June 21, 2015
Considerable time has been spent on identifying the demand determinants in major league sports. Much less attention has focused on minor league baseball despite its unique business structure: with free inputs provided by strategic alliance partners, minor league teams rely more heavily on their home stadiums, promotions, local brand, and partnerships with Major League clubs to generate demand. This conceptual research first defines the characteristics of minor league baseball that make it unique from demand in Major League Baseball. Next, it discusses theoretical demand determinants and provides a review of empirical results. It concludes by identifying the problems in current MiLB demand modelling and offers suggestions for improvements and future research.
Keywords: demand, attendance, minor league baseball
JEL Classification: L83, D11, Z21
Suggested Citation: Suggested Citation