Annual Attendance Demand in Minor League Baseball: A Review and Critique

19 Pages Posted: 1 Jan 2016

See all articles by Nola Agha

Nola Agha

University of San Francisco

Date Written: June 21, 2015

Abstract

Considerable time has been spent on identifying the demand determinants in major league sports. Much less attention has focused on minor league baseball despite its unique business structure: with free inputs provided by strategic alliance partners, minor league teams rely more heavily on their home stadiums, promotions, local brand, and partnerships with Major League clubs to generate demand. This conceptual research first defines the characteristics of minor league baseball that make it unique from demand in Major League Baseball. Next, it discusses theoretical demand determinants and provides a review of empirical results. It concludes by identifying the problems in current MiLB demand modelling and offers suggestions for improvements and future research.

Keywords: demand, attendance, minor league baseball

JEL Classification: L83, D11, Z21

Suggested Citation

Agha, Nola, Annual Attendance Demand in Minor League Baseball: A Review and Critique (June 21, 2015). Available at SSRN: https://ssrn.com/abstract=2709523 or http://dx.doi.org/10.2139/ssrn.2709523

Nola Agha (Contact Author)

University of San Francisco ( email )

2130 Fulton Street
San Francisco, CA 94117
United States

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