Big Bang Disruption
Harvard Business Review, March, 2013, pp. 44-56
11 Pages Posted: 2 Jan 2016 Last revised: 29 Nov 2021
Date Written: March 1, 2013
The nature of disruptive innovation, first studied by Joseph Schumpeter, has changed dramatically in the wake of rapidly and predictably deflating costs for embedded digital technology. New disruptors now enter the marker both better and cheaper than existing products. The result is devastating transformation of incumbent industries and markets, or what we call "Big Bang Disruption."
Keywords: disruptive innovation, industrial organization, technological change
JEL Classification: D21, D23, D24, D82, D83, L11, L15, L22, L23, O31, O32, O33
Suggested Citation: Suggested Citation