Big Bang Disruption

Harvard Business Review, March, 2013, pp. 44-56

11 Pages Posted: 2 Jan 2016

See all articles by Larry Downes

Larry Downes

Aspen Institute; Larry Downes Consulting Group

Paul Nunes

Accenture Institute for High Performance

Date Written: March 1, 2013


The nature of disruptive innovation, first studied by Joseph Schumpeter, has changed dramatically in the wake of rapidly and predictably deflating costs for embedded digital technology. New disruptors now enter the marker both better and cheaper than existing products. The result is devastating transformation of incumbent industries and markets, or what we call "Big Bang Disruption."

Keywords: disruptive innovation, industrial organization, technological change

JEL Classification: D21, D23, D24, D82, D83, L11, L15, L22, L23, O31, O32, O33

Suggested Citation

Downes, Larry and Nunes, Paul, Big Bang Disruption (March 1, 2013). Harvard Business Review, March, 2013, pp. 44-56, Available at SSRN:

Larry Downes (Contact Author)

Aspen Institute ( email )

Aspen, CO 81611
United States

Larry Downes Consulting Group ( email )

245 Willamette Ave
Kensington, CA 94708
United States

Paul Nunes

Accenture Institute for High Performance ( email )

800 Boylston Street
Suite 2300
Boston, MA Massachusetts 02199

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