Trade Mark Incentives

72 Pages Posted: 4 Jan 2016

See all articles by Christine Greenhalgh

Christine Greenhalgh

University of Oxford - Department of Economics

Mark Rogers

University of Oxford, Harris Manchester College; Aston University - Aston Business School

Philipp Schautschick

Max Planck Institute for Intellectual Property and Competition Law ; Ludwig Maximilians University of Munich - Faculty of Economics

Vania Sena

Aston University

Date Written: July 1, 2011

Abstract

This report investigates potential links between trade marking and performance. The researchers document an overview of corporate trade marking activity in Britain, analyse the role of trade marks in the innovation process for firms and their impact on households, and explore possible links between trade marking and branding.

Suggested Citation

Greenhalgh, Christine A. and Rogers, Mark Llewellyn and Schautschick, Philipp and Sena, Vania, Trade Mark Incentives (July 1, 2011). Intellectual Property Office Research Paper No. 2011/1, Available at SSRN: https://ssrn.com/abstract=2710619 or http://dx.doi.org/10.2139/ssrn.2710619

Christine A. Greenhalgh (Contact Author)

University of Oxford - Department of Economics ( email )

Manor Road Building
Manor Road
Oxford, OX1 3BJ
United Kingdom

Mark Llewellyn Rogers

University of Oxford, Harris Manchester College ( email )

Manor Road Building
Manor Road
Oxford, OX1 3BJ
United Kingdom

Aston University - Aston Business School ( email )

Aston Triangle
Birmingham, B47ET
United Kingdom

Philipp Schautschick

Max Planck Institute for Intellectual Property and Competition Law ( email )

Marstallplatz 1
Munich, Bayern 80539
Germany

Ludwig Maximilians University of Munich - Faculty of Economics ( email )

Ludwigstrasse 28
Munich, D-80539
Germany

Vania Sena

Aston University ( email )

Aston Triangle
Birmingham, B4 7ET
United Kingdom

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