Cabinet Castaways: Why We Buy Products We Never Use

Journal of Family and Consumer Science, Vol. 92:1, 104-108, 2000

14 Pages Posted: 15 Jan 2016

Date Written: January 1, 2000

Abstract

Advertising and bulk buying is often suggested as prime contributors to why consumers buy grocery items they never use. In contrast, a study of 423 homemakers indicates the most unused products are ones that were bought for specific recipes or specific occasions that never arose. Because most of these products tend to be more specialized and less versatile, they are generally moved to the back of the cupboard and forgotten. Based on detailed interviews, we then outline specific strategies to help consumers shop, use, and dispose of products more carefully and less wastefully.

Keywords: Waste, grocery shopping, spending, advertising, throw away, wasted food, supermarkets, marketing, consumer, garbage trash

Suggested Citation

Wansink, Brian and Brasel, S. Adam and Amjad, Steven, Cabinet Castaways: Why We Buy Products We Never Use (January 1, 2000). Journal of Family and Consumer Science, Vol. 92:1, 104-108, 2000, Available at SSRN: https://ssrn.com/abstract=2711801

Brian Wansink (Contact Author)

Retired ( email )

607-319-0123 (Phone)

S. Adam Brasel

Independent

Steven Amjad

Independent

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