The Behavioral Science of Eating: Encouraging Boundary Research that Has Impact
Van Ittersum and Brian Wansink (2016), “The Behavioral Science of Eating: Encouraging Boundary Research for Impact,” Journal of the Association for Consumer Research, 1:1, 5-14.
30 Pages Posted: 9 Jan 2016 Last revised: 28 Apr 2017
Date Written: January 7, 2016
Boundary research can be risky, but it can also move academic disciplines into wider areas of influence. Fittingly, the new Journal of the Association for Consumer Research’s mission is to expand the boundaries of consumer behavior and to deepen its impact. Each issue focuses on having an impact both in consumer research and beyond. In the context of the behavioral science of eating, we outline the process for recruiting papers and coaching them through the review process so that authors think more precisely about the impact they want to have and think more broadly about how it illustrates a larger impactful theme.
Keywords: boundary research, consumer behavior, eating, behavioral science
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