The Behavioral Science of Eating: Encouraging Boundary Research that Has Impact

Van Ittersum and Brian Wansink (2016), “The Behavioral Science of Eating: Encouraging Boundary Research for Impact,” Journal of the Association for Consumer Research, 1:1, 5-14.

30 Pages Posted: 9 Jan 2016 Last revised: 28 Apr 2017

Date Written: January 7, 2016

Abstract

Boundary research can be risky, but it can also move academic disciplines into wider areas of influence. Fittingly, the new Journal of the Association for Consumer Research’s mission is to expand the boundaries of consumer behavior and to deepen its impact. Each issue focuses on having an impact both in consumer research and beyond. In the context of the behavioral science of eating, we outline the process for recruiting papers and coaching them through the review process so that authors think more precisely about the impact they want to have and think more broadly about how it illustrates a larger impactful theme.

Keywords: boundary research, consumer behavior, eating, behavioral science

Suggested Citation

van Ittersum, Koert and Wansink, Brian, The Behavioral Science of Eating: Encouraging Boundary Research that Has Impact (January 7, 2016). Van Ittersum and Brian Wansink (2016), “The Behavioral Science of Eating: Encouraging Boundary Research for Impact,” Journal of the Association for Consumer Research, 1:1, 5-14. . Available at SSRN: https://ssrn.com/abstract=2712357

Koert Van Ittersum (Contact Author)

University of Groningen ( email )

Postbus 72
9700 AB Groningen
Netherlands

Brian Wansink

Cornell University ( email )

Ithaca, NY 14853
United States

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