Reducing Implicit Racial Preferences: II. Intervention Effectiveness Across Time
Journal of Experimental Psychology: General, Forthcoming
30 Pages Posted: 9 Jan 2016 Last revised: 8 Apr 2016
Date Written: April 7, 2016
Implicit prejudice is malleable, but does that change last? We tested nine interventions (eight real and one sham) that have been demonstrated to reduce implicit racial prejudice temporarily to determine whether their effects also persisted over time. In two studies with a total of 6,321 participants, all nine interventions immediately reduced implicit prejudice, but none were effective after a delay of several hours to several days. We also found that these interventions did not change explicit racial prejudice and were not reliably moderated by motivations to respond without prejudice. Short-term malleability in implicit prejudice does not necessarily lead to longterm change, raising new questions about the flexibility and stability of implicit attitudes.
Keywords: attitudes, racial prejudice, implicit social cognition, malleability, Implicit Association Test
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