Journal of Experimental Psychology: General, Forthcoming
30 Pages Posted: 9 Jan 2016 Last revised: 8 Apr 2016
Date Written: April 7, 2016
Implicit prejudice is malleable, but does that change last? We tested nine interventions (eight real and one sham) that have been demonstrated to reduce implicit racial prejudice temporarily to determine whether their effects also persisted over time. In two studies with a total of 6,321 participants, all nine interventions immediately reduced implicit prejudice, but none were effective after a delay of several hours to several days. We also found that these interventions did not change explicit racial prejudice and were not reliably moderated by motivations to respond without prejudice. Short-term malleability in implicit prejudice does not necessarily lead to longterm change, raising new questions about the flexibility and stability of implicit attitudes.
Keywords: attitudes, racial prejudice, implicit social cognition, malleability, Implicit Association Test
Suggested Citation: Suggested Citation
Lai, Calvin K. and Skinner, Allison L. and Cooley, Erin and Murrar, Sohad and Brauer, Markus and Devos, Thierry and Calanchini, Jimmy and Xiao, Yi Jenny and Pedram, Christina and Marhsburn, Christopher K and Simon, Stefanie and Blanchar, John C and Joy-Gaba, Jennifer and Conway, John and Redford, Liz and Klein, Rick A and Roussos, Gina and Schellhaas, Fabian M.H. and Burns, Mason and Hu, Xiaoqing and McLean, Meghan and Axt, Jordan and Asgari, Shaki and Schmidt, Kathleen and Rubinstein, Rachel and Marini, Maddalena and Rubichi, Sandro and Shin, Jiyun Elizabeth L. and Nosek, Brian A., Reducing Implicit Racial Preferences: II. Intervention Effectiveness Across Time (April 7, 2016). Journal of Experimental Psychology: General, Forthcoming. Available at SSRN: https://ssrn.com/abstract=2712520 or http://dx.doi.org/10.2139/ssrn.2712520