From Soft to Hard Power: In Search of Brazil's Winning Blend

22 Pages Posted: 8 Jan 2016

See all articles by Lourdes Casanova

Lourdes Casanova

Cornell University - Johnson Graduate School of Management

Julian Kassum

Independent

Date Written: June 5, 2013

Abstract

This paper is the first of three working papers looking at the role and projection of Brazil as an emerging global power. Is Brazil’s rise on the global stage barely beginning, or has it already hit a plateau, held back by its numerous domestic challenges and the external constraints of the global governance system? In this first paper, we examine the soft and hard power components of Brazil’s ascension with a view to understanding the country’s strengths and limitations as it seeks to assert a more prominent role in global affairs.

Suggested Citation

Casanova, Lourdes and Kassum, Julian, From Soft to Hard Power: In Search of Brazil's Winning Blend (June 5, 2013). INSEAD Working Paper No. 2013/63/ST. Available at SSRN: https://ssrn.com/abstract=2712673 or http://dx.doi.org/10.2139/ssrn.2712673

Lourdes Casanova (Contact Author)

Cornell University - Johnson Graduate School of Management ( email )

370 Sage Hall
Johnson, Cornell University
Ithaca, NY 14853
United States
+16072295251 (Phone)

HOME PAGE: http://www.johnson.cornell.edu/Faculty-And-Research/Profile.aspx?id=lc683

Julian Kassum

Independent ( email )

Buenos Aires
Argentina

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