Biosecurity Terrorism, Food Safety, and Food Consumption: Using Experimental Psychology to Analyze Economic Behavior
Journal of Agricultural and Resource Economics, 34:1, 91-108, 2009
35 Pages Posted: 16 Jan 2016
Date Written: February 3, 2008
How would a possible food safety scare influence food consumption? Using techniques from experimental psychology, a study of 103 lunchtime participants suggests that a food scare -- avian influenza -- would decrease food by 17% if they believed it was naturally occurring and by 26% if they believed it was the result of terrorism. We argue that experimental psychology is essential when attempting to study behavior in areas such as food safety where hypothetical scenarios and surveys would not capture true assessments of risk and emotional-response.
Keywords: food scares, epidemics, experimental psychology, bioterrorism, food consumption, consumer behavior, food safety, food crises
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