The Battle Over Genetically Modified Foods: False Assumptions About Consumer Behavior
American Behavioral Scientist 44:8 (April 2001), 1405-1417
24 Pages Posted: 16 Jan 2016
Date Written: January 2, 2001
While proponents assume that good science sells and that the biotechnology issue will soon become a non-issue, opponents of biotechnology assume that consumers want to be informed and that the risks of the unknown are more important than benefits. Using current models of consumer behavior, this article examines eight incorrect assumptions about consumers. Understanding the processing style of consumers and how it influences their attitudes suggests changes that both opponents and proponents can make to educate consumers more effectively.
Keywords: consumer behavior, genetically modified foods, biotechnology
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