Sorry to (Not) Burst Your Bubble: The Influence of Reputation Rankings on Perceptions of Firms

Business & Society, Forthcoming

26 Pages Posted: 18 Jan 2016

See all articles by Michael L. Barnett

Michael L. Barnett

Rutgers Business School, Newark & New Brunswick

Sohvi Heaton

Date Written: January 16, 2016

Abstract

We measure the influence of reputation rankings on individuals’ perceptions of firms. Through experimental design, we vary whether and how subjects are exposed to a reputation ranking alongside other information about a firm. We find that rankings influence perceptions when they are negative and congruent with other information about the firm. These findings help explain how a firm’s reputation can change even if its characteristics remain constant and why change in a firm’s characteristics can be slow to produce change in its reputation.

Keywords: corporate reputation, reputation rankings, cognition, experiment

Suggested Citation

Barnett, Michael L. and Heaton, Sohvi, Sorry to (Not) Burst Your Bubble: The Influence of Reputation Rankings on Perceptions of Firms (January 16, 2016). Business & Society, Forthcoming , Available at SSRN: https://ssrn.com/abstract=2716784

Michael L. Barnett (Contact Author)

Rutgers Business School, Newark & New Brunswick ( email )

NJ
United States

HOME PAGE: http://www.business.rutgers.edu

No contact information is available for Sohvi Heaton

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