Entrepreneurship Research on Intuition: A Critical Analysis and Research Agenda
International Journal of Management Reviews, Article first published online: 5 MAR 2015 DOI: 10.1111/ijmr.12056
47 Pages Posted: 20 Jan 2016
Date Written: March 5, 2015
Intuition is a way of processing information that is largely unconscious, associative, fast, and contextually dependent. As part of the growing cognition-oriented research agenda in the entrepreneurship field, the specific cognitive construct of intuition has attracted relatively little attention. We find this position surprising, particularly since some entrepreneurship scholars have described intuition as the seed of entrepreneurial activity. In this review, we examine the small but rapidly growing literature at the intersection of intuition and entrepreneurship. In critically analyzing this body of work, we reveal a number of areas that warrant further attention if scholars wish to enhance academic understanding of the role of intuition in the entrepreneurial process. From our review, we develop an agenda to help guide scholars of entrepreneurial cognition with a specific interest in intuition in their future research. In doing so, we address a gap in the entrepreneurial cognition literature which currently lacks a clear view of the value of entrepreneurship research on intuition and of how it should be conducted.
Keywords: Cognition, Entrepreneurship, Intuition
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