Strategic Organization, Vol. 13(4) 284-306, 2015
23 Pages Posted: 21 Jan 2016
Date Written: 2015
While the notion of reputation has attracted much scholarly interest, few studies have addressed the strategic issue of reputational multiplicity and managing the interactions among different types of reputations. We suggest that an organization can have several stakeholder-specific reputations — peer, market, and expert — and that reputational spillover effects (the continued influence of one reputation on another) matter at the organizational level. We test reputational spillovers on 42 French architecture companies over a period of 30 years. Our results show that over time, the three reputations interact with each other, generating positive spillovers, with the exception of market and expert reputations. We contribute by explaining how interconnected organizational reputations among different stakeholders can interact over time, how companies can strategically manage reputational spillovers, and how such spillovers influence organizations in creative and professional industries.
Keywords: rchitecture, creative industries, reputation, selection-system theory, spillover effects
Suggested Citation: Suggested Citation
Boutinot, Amélie and Ansari, Shaz and Belkhouja, Mustapha and Mangematin, Vincent, Reputational Spillovers: Evidence from French Architecture (2015). Strategic Organization, Vol. 13(4) 284-306, 2015. Available at SSRN: https://ssrn.com/abstract=2718697