How Visibility and Convenience Influence Candy Consumption

Painter, James E., Brian Wansink, and Julie B. Hieggelke (2002), “How Visiblity and Convenience Influence Candy Consumption,” Appetite, 38:3 (June), 237-238

8 Pages Posted: 21 Jan 2016

See all articles by James Painter

James Painter

Eastern Illinois University

Brian Wansink

Cornell University

Date Written: January 1, 2002

Abstract

This paper addresses two questions: (1) How does the visibility and convenience of a hedonic food influence one’s consumption, and (2) how do these factors influence one’s estimate of how much he or she had consumed? Both questions have important implications for clinicians and for the nutritionally concerned. Answering the first question will show the extent to which two environmental factors (visibility and convenience) influence consumption. Answering the second will show the extent to which consumers overestimate or underestimate the influence of these factors. This is important in helping individuals monitor consumption patterns of which they may be unaware.

Keywords: food selection, hedonic foods, visibility, convenience, food consumption, environmental factors, nutrition, obesity, mindless eating

Suggested Citation

Painter, James and Wansink, Brian, How Visibility and Convenience Influence Candy Consumption (January 1, 2002). Painter, James E., Brian Wansink, and Julie B. Hieggelke (2002), “How Visiblity and Convenience Influence Candy Consumption,” Appetite, 38:3 (June), 237-238. Available at SSRN: https://ssrn.com/abstract=2719056

James Painter (Contact Author)

Eastern Illinois University ( email )

Charleston, IL 61920-3099
United States
217-581-6677 (Phone)
217-581-6090 (Fax)

HOME PAGE: http://castle.eiu.edu/~jpainter/

Brian Wansink

Cornell University ( email )

Ithaca, NY 14853
United States

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