Business Ethics in Brazil and the U.S.: Egoism and Utilitarianism

7 Pages Posted: 18 Jun 2001

See all articles by Yvonne E. Stedham

Yvonne E. Stedham

University of Nevada, Reno - College of Business Administration

Rafik I. Beekun

University of Nevada, Reno

Jeanne H. Yamamura

University of Nevada, Reno

Abstract

In this study the relationship between culture and ethical orientation is investigated. Hofstede's (1980) individualism/collectivism dimension is adopted to develop hypotheses with respect to two ethical orientations, egoism and utilitarianism. Data on ethical orientations using well accepted measures were collected in Brazil and the U.S. The results support that there is a difference in the assessment of ethical content of an action or a decision between respondents from Brazil and respondents from the U.S. In particular, applying a utilitarianism perspective to judge the ethical content of an action or a decision, respondents from Brazil are less likely to see an action or decision as unethical than the respondents from the U.S.

JEL Classification: M14, J17, O57

Suggested Citation

Stedham, Yvonne E. and Beekun, Rafik I. and Yamamura, Jeanne H., Business Ethics in Brazil and the U.S.: Egoism and Utilitarianism. Available at SSRN: https://ssrn.com/abstract=272036 or http://dx.doi.org/10.2139/ssrn.272036

Yvonne E. Stedham (Contact Author)

University of Nevada, Reno - College of Business Administration ( email )

Mailstop 028
Reno, NV 89557-0016
United States
775-784-6993 ext. 315 (Phone)
775-784-1769 (Fax)

Rafik I. Beekun

University of Nevada, Reno ( email )

Reno, NV 89557
United States
775-784-6993 ext. 303 (Phone)
775-784-1769 (Fax)

Jeanne H. Yamamura

University of Nevada, Reno ( email )

Dept. of Accounting and IS/026
Reno, NV 89557-0205
United States
775-784-4823 (Phone)
775-784-8044 (Fax)

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