Reaching and Acquiring Valuable Resources: The Entrepreneur's Use of Brokerage, Cohesion, and Embeddedness

31 Pages Posted: 25 Jan 2016

See all articles by Salih Zeki Ozdemir

Salih Zeki Ozdemir

UNSW Australia Business School

Peter Moran

UNSW Business School

Xing Zhong

Independent

Martin J. Bliemel

Faculty of Transdisciplinary Innovation

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Date Written: January 2016

Abstract

Entrepreneurs have two key aims in managing their ego‐networks: extending reach to valuable resources and facilitating resource acquisition. This study provides a synthesis of the brokerage, cohesion, and embeddedness literatures to develop and present a multilevel theoretical framework and analytical model that treat both aims jointly. It makes three contributions. First, it highlights a trade‐off that entrepreneurs face in allocating their available networking time and energy while pursuing these two aims. Second, it explores the central role of two types of embeddedness - relational and structural - in resolving this trade‐off. Third, it helps entrepreneurs decide when to embed a particular dyadic connection relationally or structurally. We show that entrepreneurs can better balance their dual aim by structurally embedding some ties rather than trying to relationally embed all. The resultant network is one that meshes characteristics of brokerage and cohesive ego‐network structures.

Suggested Citation

Ozdemir, Salih and Moran, Peter and Zhong, Xing and Bliemel, Martin J, Reaching and Acquiring Valuable Resources: The Entrepreneur's Use of Brokerage, Cohesion, and Embeddedness (January 2016). Entrepreneurship Theory and Practice, Vol. 40, Issue 1, pp. 49-79, 2016, Available at SSRN: https://ssrn.com/abstract=2720656 or http://dx.doi.org/10.1111/etap.12103

Salih Ozdemir (Contact Author)

UNSW Australia Business School ( email )

UNSW Business School
High St
Sydney, NSW 2052
Australia

Peter Moran

UNSW Business School

Xing Zhong

Independent ( email )

Martin J Bliemel

Faculty of Transdisciplinary Innovation ( email )

15 Broadway, Ultimo
PO Box 123
Sydney, NSW 2007
Australia

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