Information Technology as a Strategic Enabler for the Effective Management of Business to Business Organizations

11 Pages Posted: 5 Jul 2001

See all articles by Claudio Pitassi

Claudio Pitassi

PUC-Rio/IAG

T. Diana van Aduard de Macedo-Soar

Pontifical Catholic University of Rio de Janeiro (PUC-Rio)

Abstract

This paper presents the results of a bibliographic research about the role of IT as a modifier of the competitive advantage's nature, assuming IT a source of creative destruction. Specifically, it searches for the key factors needed to be addressed on the IT strategy of established B2B organizations. The paper offers two propositions: 1) IT, more for its role as a network enabler, and less for the information intensity it provides, transforms the game in the competitive arena; 2) a superior strategy can be achieved by using an integrative framework, which captures the industry dynamics, while considering the firm's specific aspects.

Note: The downloadable document is written in Portuguese.

JEL Classification: O32, D23

Suggested Citation

Pitassi, Claudio and van Aduard de Macedo-Soar, T. Diana, Information Technology as a Strategic Enabler for the Effective Management of Business to Business Organizations. Available at SSRN: https://ssrn.com/abstract=272074 or http://dx.doi.org/10.2139/ssrn.272074

Claudio Pitassi (Contact Author)

PUC-Rio/IAG ( email )

Rua Amaury Filho 95, casa 2
RJ 22790-320 Rio de Janeiro
Brazil
+55 21 8144226 (Phone)
+55 21 8144411 (Fax)

T. Diana Van Aduard de Macedo-Soar

Pontifical Catholic University of Rio de Janeiro (PUC-Rio) ( email )

Rua Marquas de Sao Vicente, 225
Business Administration Departament - IAG
RJ 22453-900 Rio de Janeiro
Brazil
+55 21 2392993 (Phone)
+55 21 5113032 (Fax)

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