The Internationalization Process of Services Firms: A Two-Case Study in Brazil
11 Pages Posted: 5 Jul 2001
The internationalization of services firms has not received enough attention in the literature, with most studies focusing on manufacturers. In order to obtain a better understanding of how services firms enter foreign markets, this study investigates the internationalization process of two Brazilian services firms, using a theoretical framework from the Uppsala theory of internationalization, the stages model of internationalization and other theoretical insights from the literature. Specifically, the study looks at to what extent the internationalization process of these firms follows the patterns suggested in the literature and whether there are remarkable differences when compared to manufacturing firms.
JEL Classification: F20, L80
Suggested Citation: Suggested Citation