Searching for a Rationale for Search Design Policy

18 Pages Posted: 24 Jan 2016

See all articles by Massimiliano Granieri

Massimiliano Granieri

University of Brescia - Department of Mechanical and Industrial Engineering

Valeria Falce

European University of Rome

Date Written: January 23, 2016

Abstract

This paper concurs in the debate about search design and the antitrust action that the European Commission is bringing against Google in Europe. Faced with the radical changes that the internet has brought to markets and social life, antitrust principles and paradigm of analysis are still be applied as if we were dealing in a world of brick-and-mortar assets. We provide arguments to support a different view, proposing a consistent framework of analysis that considers all the relevant dimensions of Google’s search strategies and their evaluation in light of current European policies on market regulation, particularly antitrust.

Keywords: Search design, search neutrality, Google, Antitrust, Europe

JEL Classification: K21, L40

Suggested Citation

Granieri, Massimiliano and Falce, Valeria, Searching for a Rationale for Search Design Policy (January 23, 2016). Available at SSRN: https://ssrn.com/abstract=2720982 or http://dx.doi.org/10.2139/ssrn.2720982

Massimiliano Granieri (Contact Author)

University of Brescia - Department of Mechanical and Industrial Engineering ( email )

Via Branze, 38
Brescia, 25123
Italy

Valeria Falce

European University of Rome ( email )

Via degli Aldobrandeschi, 190
Rome, 00163
Italy

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