Analysis of Social Network and its Effect on Job Satisfaction and Employee Performance
ASA University Review, Centre for Socio-Economic Research, ASAUB, Volume 5, No. 1 (8th Issue)
13 Pages Posted: 25 Jan 2016
Date Written: July 1, 2011
This paper provides a brief introduction to the major concepts and measures in Social Network Analysis and their application to business problems. By investigating into social networks, an attempt has been taken to analyze its impact on employee productivity and job satisfaction. The results of this study are derived from organizations of Pharmaceuticals, Banking, Real Estate, FMCGs and Telecommunication sectors in Bangladesh. This makes the conclusions more sectors oriented. The results of this study provide strong support to the existence of a positive relationship among social network, job satisfaction, and employee productivity and commitment. With 95% confidence level of interval, the correlation between Social Network and Job Satisfaction is highly significant, amounting to 0.224. Supporting the rest of our hypothesis, a calculated correlation of 0.326 with 90% confidence level of interval the correlation between social network and employee performance is significant as well.
Keywords: Social Network Analysis (SNA), Job Satisfaction, Employee Performance, and Fast Moving Consumer Goods (FMCG)
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