Additive Decomposition of Perceptions Data Via Conjoint Analysis

9 Pages Posted: 1 Feb 2016

See all articles by Paul E. Green

Paul E. Green

University of Pennsylvania, The Wharton School, Marketing Department (Deceased)

Wayne S. DeSarbo

Pennsylvania State University

Date Written: 1978

Abstract

While conjoint analysis has been applied to a wide variety of problems in preference analysis, it has heretofore not been used to analyze similarities data. A method for dealing with this problem is described and illustrated on a small set of empirical data.

Suggested Citation

Green, Paul E. and DeSarbo, Wayne S., Additive Decomposition of Perceptions Data Via Conjoint Analysis (1978). Journal of Consumer Research, Vol. 5, No. 1, 1978, Available at SSRN: https://ssrn.com/abstract=2724750

Paul E. Green

University of Pennsylvania, The Wharton School, Marketing Department (Deceased) ( email )

700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States

Wayne S. DeSarbo (Contact Author)

Pennsylvania State University ( email )

University Park
State College, PA 16802
United States

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