The Preference Survey Module: A Validated Instrument for Measuring Risk, Time, and Social Preferences
69 Pages Posted: 1 Feb 2016
This paper presents an experimentally validated survey module to measure six key economic preferences – risk aversion, discounting, trust, altruism, positive and negative reciprocity – in a reliable, parsimonious and cost-effective way. The survey instruments included in the module were the best predictors of preferences revealed in incentivized choice experiments. We also offer a streamlined version of the module that has been optimized and piloted for applications where time efficiency and simplicity are paramount, such as international telephone surveys.
Keywords: survey validation, experiment, preference measurement
JEL Classification: C81, C83, C90
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