New Wines in New Bottles: The 'Renaissance' of the Italian Wine Industry

Industry and Innovation, Volume 22, Issue 8, pages 729-752

Posted: 3 Feb 2016 Last revised: 10 Mar 2016

See all articles by Antonio Giuliani

Antonio Giuliani

IÉSEG School of Management; University of Illinois at Chicago - Department of Managerial Studies

Gianni Lorenzoni

University of Bologna

Marco Visentin

University of Bologna

Date Written: February 1, 2016

Abstract

Unexpected events such as crises challenge organizations and actors who must search for solutions and alternatives. Severe crises can be fatal, especially when they affect entire industries. The ability to identify a viable course to address contingencies brought about by a crisis is critical to determining outcomes. In this paper, we examine the systemic response to a crisis at different levels within an industry in order to obtain a better understanding of industry responses to crises. Through a historical case study of the Italian wine industry renaissance, we show how a sudden and devastating crisis was circumvented to spur a renewed industry imbued with better practices and knowledge. Our findings also show the key role of preconditions in sustaining the renaissance.

Keywords: Crisis, unexpected events, historical case study, prior conditions, ecosystem

JEL Classification: L66, M10, O31, O33

Suggested Citation

Giuliani, Antonio and Lorenzoni, Gianni and Visentin, Marco, New Wines in New Bottles: The 'Renaissance' of the Italian Wine Industry (February 1, 2016). Industry and Innovation, Volume 22, Issue 8, pages 729-752, Available at SSRN: https://ssrn.com/abstract=2726103

Antonio Giuliani

IÉSEG School of Management ( email )

Socle de la Grande Arche
1 Parvis de la Defense
Puteaux, Paris 92800
France

University of Illinois at Chicago - Department of Managerial Studies ( email )

601 S. Morgan St. (M/C 243)
University Hall 2203
Chicago, IL 60607-7122
United States

Gianni Lorenzoni

University of Bologna ( email )

Piazza Scaravilli 2
Bologna, 40100
Italy

Marco Visentin (Contact Author)

University of Bologna

Piazza Scaravilli 2
Bologna, 40100
Italy

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