A Conceptual Framework to Enable the Changes Required for a One-Planet Future

Environmental Values, 24(5): 663-688.

37 Pages Posted: 4 Feb 2016

See all articles by Maria Honig

Maria Honig

Independent

Samantha Petersen

University of Cape Town (UCT)

Tom Herbstein

University of Cambridge

Saul Roux

Independent

Deon Nel

World Wide Fund for Nature (WWF)

Clifford Shearing

Griffith Institute of Criminology; University of Cape Town; University of Montreal, School of Criminology; University of New South Wales

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Date Written: February 3, 2015

Abstract

We conceptualise a framework that incorporates psychological and non-psychological factors influencing pro-environmental behaviour. We conducted qualitative investigations in five sectors in South Africa, where individuals and groups are dealing with significant environmental issues, including climate change, biodiversity loss and land-use change. We found three fundamental elements necessary for behavioural change to be realised: awareness (A) is defined as an understanding that society and earth systems are connected; motivation (M) involves the personal and operational drivers that encourage an individual or organisation to respond to new levels of awareness; and pathways (P) recognise the practical solutions and opportunities that facilitate actual change. AMP was built up from thirty-eight variables that cut across between three and five of the case studies, which were further grouped into fourteen categories. The inter-connectedness of AMP suggests that for pro-environmental behaviour to occur, attention cannot be focused on satisfying one of the elements in isolation. This is the first attempt to integrate theory from social psychology, sociology, organisational theory and management in a conceptual framework for pro-environmental behaviour. The AMP framework is useful for supporting practitioners or change-agents designing environmental sustainability initiatives.

Keywords: Pro-environmental behaviour; conceptual framework; South Africa; case studies; change.

Suggested Citation

Honig, Maria and Petersen, Samantha and Herbstein, Tom and Roux, Saul and Nel, Deon and Shearing, Clifford D, A Conceptual Framework to Enable the Changes Required for a One-Planet Future (February 3, 2015). Environmental Values, 24(5): 663-688. , Available at SSRN: https://ssrn.com/abstract=2727140 or http://dx.doi.org/10.2139/ssrn.2727140

Maria Honig

Independent ( email )

Samantha Petersen

University of Cape Town (UCT)

Private Bag X3
Rondebosch, Western Cape 7701
South Africa

Tom Herbstein

University of Cambridge ( email )

Trinity Ln
Cambridge, CB2 1TN
United Kingdom

Saul Roux

Independent ( email )

Deon Nel

World Wide Fund for Nature (WWF) ( email )

1250 24th Street, N.W.
P.O. Box 97180
Washington, DC 20090-7180
United States

Clifford D Shearing (Contact Author)

Griffith Institute of Criminology ( email )

170 Kessels Road
Nathan, Queensland QLD 4111
Australia

HOME PAGE: http://https://experts.griffith.edu.au/academic/c.shearing

University of Cape Town ( email )

Private Bag X3
Rondebosch, Western Cape 7701
South Africa

HOME PAGE: http://www.publiclaw.uct.ac.za/pbl/staff/cshearing

University of Montreal, School of Criminology ( email )

C.P. 6128 succursale Centre-ville
Montreal, Quebec H3C 3J7
Canada

University of New South Wales ( email )

Sydney
Australia

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