Exploring Creativity in Crowdsourcing
Journal of Business Anthropology, 4(2), Fall 2015
9 Pages Posted: 6 Feb 2016
Date Written: November 1, 2015
Where can we get good ideas with low cost? Recent researchers probably would suggest “the crowd.” Indeed, crowdsourcing has increasingly been the easiest and most inexpensive method to gain creative/innovative ideas. With the current or potential shortage of R&D resources, firms are encouraged to rely on the collective and distributed intelligence disseminated in the crowd for future competitiveness. Numerous innovation requesters have either hired a third-party information system vendor and/or designed their own websites to connect with the crowd in order to earn un(der)paid ideas. However, are the ideas snatched from the crowd radically innovative and entrepreneurial enough that they can bring surplus values to firms and/or markets?
Keywords: Crowdsourcing, Creativity, Radical Innovation, Entrepreneurship
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