Incorporating Group-Level Similarity Judgments in Conjoint Analysis
8 Pages Posted: 6 Feb 2016
Date Written: 1978
While conjoint analysis has been typically applied to preference-type contexts, it is possible to include similarity judgments in the analysis as well. A procedure is reported for obtaining group-level similarity judgments to describe relationships between real objects and profile descriptions. The method is applied to respondent preferences for vacation sites.
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