Towards the High Profile of Higher Education Institutions

Kettunen, J. (2015). Towards the high profile of higher education institutions, Educational Alternatives, Volume 13, 86-95

Posted: 9 Feb 2016

See all articles by Juha Kettunen

Juha Kettunen

Turku University of Applied Sciences

Date Written: February 9, 2016

Abstract

The study investigates Finnish education policy to develop higher education institutions to create an internationally recognized high profile. The study presents the empirical evidence of the profiles and focal areas of higher education institutions. The profile of higher education institutions is studied using the competitive strategies of focusing, differentiation and cost-efficiency and the Balanced Scorecard approach, which has been developed to communicate and implement strategic plans. Finnish education policy stresses the focus and differentiation strategies. Higher education institutions are encouraged to reallocate resources to achieve a high profile and differentiate activities to meet regional needs. New added value is created with the renewal of legislation and structures and reallocation of resources and activities to growth areas and closing down of unnecessary activities.

Keywords: education policy, strategic management, balanced scorecard, higher education

JEL Classification: I20

Suggested Citation

Kettunen, Juha, Towards the High Profile of Higher Education Institutions (February 9, 2016). Kettunen, J. (2015). Towards the high profile of higher education institutions, Educational Alternatives, Volume 13, 86-95, Available at SSRN: https://ssrn.com/abstract=2729687

Juha Kettunen (Contact Author)

Turku University of Applied Sciences ( email )

Lemminkäisenkatu 30
20520 Turku
Finland

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Abstract Views
183
PlumX Metrics