Online Instrument Delivery and Participant Recruitment Services: Emerging Opportunities for Behavioral Accounting Research

Posted: 22 Feb 2016 Last revised: 23 Feb 2016

See all articles by Duane M. Brandon

Duane M. Brandon

Auburn University

James H. Long

Auburn University - Raymond J. Harbert College of Business - School of Accountancy

Tina M. Loraas

Auburn University

Jennifer M Mueller

Auburn University - School of Accountancy

Brian Vansant

Auburn University - Raymond J. Harbert College of Business - School of Accountancy

Date Written: 2014

Abstract

Behavioral accounting researchers have historically been constrained in their ability to reach externally valid research participants. The purpose of this paper is to familiarize researchers with two relatively new and innovative ways to overcome this issue. First, this paper discusses two online instrument delivery services provided by SurveyMonkey and Qualtrics that can be used to distribute experimental materials to geographically distributed participants quickly and inexpensively. Second, it reviews a number of participant recruitment services that behavioral accounting researchers can use to identify and recruit externally valid research participants. Specifically, this paper discusses commercial participant recruitment services provided by SurveyMonkey Audience, Qualtrics, Amazon’s Mechanical Turk, and other commercial firms, as well as several non-commercial participant recruitment services associated with industry and professional organizations. Each service is evaluated against three criteria that are important to behavioral accounting researchers: (1) cost, (2) flexibility, and (3) access to populations of interest.

Keywords: online experiment, online survey, instrument delivery, participant recruitment, participant panels, Survey Monkey, Qualtrics, Amazon Mechanical Turk

Suggested Citation

Brandon, Duane M. and Long, James H. and Loraas, Tina M. and Mueller, Jennifer M and Vansant, Brian, Online Instrument Delivery and Participant Recruitment Services: Emerging Opportunities for Behavioral Accounting Research (2014). Behavioral Research in Accounting, Vol. 26, No. 1, 2014, Available at SSRN: https://ssrn.com/abstract=2735510

Duane M. Brandon

Auburn University ( email )

415 West Magnolia Avenue
Auburn, AL 36849
United States

James H. Long (Contact Author)

Auburn University - Raymond J. Harbert College of Business - School of Accountancy ( email )

301 Lowder Hall
405 West Magnolia Avenue
Auburn University, AL 36849
United States
(334) 844-6214 (Phone)
(334) 844-5875 (Fax)

HOME PAGE: http://jameshlong.com

Tina M. Loraas

Auburn University ( email )

415 West Magnolia Avenue
Auburn, AL 36849
United States

Jennifer M Mueller

Auburn University - School of Accountancy ( email )

415 West Magnolia Avenue
301 Lowder Business Building
Auburn, AL 36849
United States

Brian Vansant

Auburn University - Raymond J. Harbert College of Business - School of Accountancy ( email )

415 West Magnolia Avenue
301 Lowder Hall
Auburn, AL 36849
United States
(333) 844-6218 (Phone)

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Abstract Views
556
PlumX Metrics