Understanding Compliance with Bring Your Own Device Policies Utilizing Protection Motivation Theory: Bridging the Intention-Behavior Gap

Posted: 22 Feb 2016

See all articles by Robert Crossler

Robert Crossler

Washington State University - Department of Management, Information Systems, and Entrepreneurship (MISE)

James H. Long

Auburn University - Raymond J. Harbert College of Business - School of Accountancy

Tina M. Loraas

Auburn University

Brad S. Trinkle

Mississippi State University - School of Accountancy

Date Written: 2014

Abstract

The purpose of this study is to examine the factors that determine whether employees follow Bring Your Own Device (BYOD) policies through the lens of the Protection Motivation Theory. BYOD is rapidly becoming the norm rather than the exception. As a result, firms are establishing BYOD policies to address the risk inherent in allowing individuals to use their own devices to access or store company data. This paper reports the results of a survey of accounting students, non-accounting students, and full-time employees. Results demonstrate that participants’ intentions to comply with a BYOD policy were primarily motivated by Self Efficacy and Response Efficacy. Further, Threat Severity was more salient for accountants than non-accountants, perhaps due to their sensitivity to confidential data. Finally, when actual compliance behavior was considered, costs to comply were much more salient to employees and could be strong deterrents to full compliance. These findings have important theoretical and practical implications.

Keywords: bring your own device, BYOD, policy compliance, compliance, protection motivation theory, intention-behavior gap

Suggested Citation

Crossler, Robert and Long, James H. and Loraas, Tina M. and Trinkle, Brad S., Understanding Compliance with Bring Your Own Device Policies Utilizing Protection Motivation Theory: Bridging the Intention-Behavior Gap (2014). Journal of Information Systems, Vol. 28, No. 1, 2014. Available at SSRN: https://ssrn.com/abstract=2735520

Robert Crossler

Washington State University - Department of Management, Information Systems, and Entrepreneurship (MISE) ( email )

Todd Hall 442
PO Box 644743
Pullman, WA 99164-4743
United States

James H. Long (Contact Author)

Auburn University - Raymond J. Harbert College of Business - School of Accountancy ( email )

301 Lowder Hall
405 West Magnolia Avenue
Auburn University, AL 36849
United States
(334) 844-6214 (Phone)
(334) 844-5875 (Fax)

HOME PAGE: http://jameshlong.com

Tina M. Loraas

Auburn University ( email )

415 West Magnolia Avenue
Auburn, AL 36849
United States

Brad S. Trinkle

Mississippi State University - School of Accountancy ( email )

Mississippi State, MS 39762
United States

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