Privatization of Railroads in Brazil: The New Business Strategy of 'Mrs' (Malha Ferrovia Da Regiao Sudeste) Logistica S.A.

13 Pages Posted: 19 Jun 2001

See all articles by T. Diana van Aduard de Macedo-Soar

T. Diana van Aduard de Macedo-Soar

Pontifical Catholic University of Rio de Janeiro (PUC-Rio)

Felix Lopez Cid

MRS Logistica S.A.

Abstract

This article presents the results of the first stage of a wider research on adequateness of the strategies adopted by recently privatized firms of Brazil's railroad system that focused upon the largest of these firms, MRS Logistica S.A. One of the most significant results was the evidence suggesting that MRS' strategy, although adequate in terms of exploiting the opportunities of the new more competitive environment of this country's transport sector, was having implementation difficulties because of the lack of the necessary organizational cultural conditions to ensure an effective paradigm change process. Some measures are recommended to create such conditions.

Note: The downloadable paper is written in Portuguese.

JEL Classification: L33, L92, R42

Suggested Citation

van Aduard de Macedo-Soar, T. Diana and Lopez Cid, Felix, Privatization of Railroads in Brazil: The New Business Strategy of 'Mrs' (Malha Ferrovia Da Regiao Sudeste) Logistica S.A.. Available at SSRN: https://ssrn.com/abstract=273836 or http://dx.doi.org/10.2139/ssrn.273836

T. Diana Van Aduard de Macedo-Soar (Contact Author)

Pontifical Catholic University of Rio de Janeiro (PUC-Rio) ( email )

Rua Marquas de Sao Vicente, 225
Business Administration Departament - IAG
RJ 22453-900 Rio de Janeiro
Brazil
+55 21 2392993 (Phone)
+55 21 5113032 (Fax)

Felix Lopez Cid

MRS Logistica S.A. ( email )

Av. Brasil, 2001 - Centro
36060-010 Juiz de Fora MG
Brazil
+55 32 32393521 (Phone)
+55 32 32393540 (Fax)

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