Segmentation of the Mexican Tourism Market and the Ecotourist Profile
11 Pages Posted: 20 Jun 2001
This paper investigates the possibility of segmentation by benefits of the tourism market, using cluster analysis, and defines a profile for each of the seven clusters that were found. Especial attention is given to tourists attracted to ecotourism activities. The ecotourists identified are younger, compared to the average tourist, their spending on vacations is higher, they have a higher education, they are mostly single, have made several ecotourism trips in the past three years and are willing to travel more frequently in the future.
JEL Classification: L83, M31, L22
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