Segmentation of the Mexican Tourism Market and the Ecotourist Profile

11 Pages Posted: 20 Jun 2001

See all articles by Melly Carbajal

Melly Carbajal

Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM) - Campus de Monterrey

Gerardo Lozano

Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM) - Graduate School of Business Administration and Leadership (EGADE)

Abstract

This paper investigates the possibility of segmentation by benefits of the tourism market, using cluster analysis, and defines a profile for each of the seven clusters that were found. Especial attention is given to tourists attracted to ecotourism activities. The ecotourists identified are younger, compared to the average tourist, their spending on vacations is higher, they have a higher education, they are mostly single, have made several ecotourism trips in the past three years and are willing to travel more frequently in the future.

JEL Classification: L83, M31, L22

Suggested Citation

Carbajal Marrón, Melly and Lozano Fernández, Gerardo, Segmentation of the Mexican Tourism Market and the Ecotourist Profile. Available at SSRN: https://ssrn.com/abstract=273844 or http://dx.doi.org/10.2139/ssrn.273844

Melly Carbajal Marrón (Contact Author)

Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM) - Campus de Monterrey ( email )

Sucursal de Correos J
Monterrey 64849, Nuevo Leon
Mexico
52 83284168 (Phone)
52 83284225 (Fax)

Gerardo Lozano Fernández

Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM) - Graduate School of Business Administration and Leadership (EGADE) ( email )

Ave. Fundadores y Rufino Tamayo
Garza-Garcia, Nuevo Laredo 66269
Mexico
52-8-3875243 (Phone)
47 52-8-3284225 (Fax)

Register to save articles to
your library

Register

Paper statistics

Downloads
636
Abstract Views
3,484
rank
39,825
PlumX Metrics