Who Benefits from the 'Sharing' Economy of Airbnb

International World Wide Web Conference. WWW 2016, April 11–15, 2016, Montréal, Québec, Canada

28 Pages Posted: 29 Feb 2016  

Giovanni Quattrone

University College London

Davide Proserpio

Marshall School of Business, University of Southern California

Daniele Quercia

Bell Laboratories

Licia Capra

Independent

Mirco Musolesi

University College London

Date Written: February 26, 2016

Abstract

Sharing economy platforms have become extremely popular in the last few years, and they have changed the way in which we commute, travel, and borrow among many other activities. Despite their popularity among consumers, such companies are poorly regulated. For example, Airbnb, one of the most successful examples of sharing economy platform, is often criticized by regulators and policy makers. While, in theory, municipalities should regulate the emergence of Airbnb through evidence-based policy making, in practice, they engage in a false dichotomy: some municipalities allow the business without imposing any regulation, while others ban it altogether. That is because there is no evidence upon which to draft policies. Here we propose to gather evidence from the Web. After crawling Airbnb data for the entire city of London, we find out where and when Airbnb listings are offered and, by matching such listing information with census and hotel data, we determine the socio-economic conditions of the areas that actually benefit from the hospitality platform. The reality is more nuanced than one would expect, and it has changed over the years. Airbnb demand and offering have changed over time, and traditional regulations have not been able to respond to those changes. That is why, finally, we rely on our data analysis to envision regulations that are responsive to real-time demands, contributing to the emerging idea of "algorithmic regulation".

Keywords: Sharing economy, regulation, policy, Airbnb, London

Suggested Citation

Quattrone, Giovanni and Proserpio, Davide and Quercia, Daniele and Capra, Licia and Musolesi, Mirco, Who Benefits from the 'Sharing' Economy of Airbnb (February 26, 2016). International World Wide Web Conference. WWW 2016, April 11–15, 2016, Montréal, Québec, Canada. Available at SSRN: https://ssrn.com/abstract=2738731

Giovanni Quattrone

University College London ( email )

Gower Street
London, WC1E 6BT
United Kingdom

Davide Proserpio (Contact Author)

Marshall School of Business, University of Southern California ( email )

701 Exposition Blvd
Los Angeles, CA Los Angeles 90089
United States

HOME PAGE: http://www-bcf.usc.edu/~proserpi/

Daniele Quercia

Bell Laboratories ( email )

600 Mountain Avenue
Murray Hill, NJ 07974
United States

Licia Capra

Independent ( email )

No Address Available

Mirco Musolesi

University College London ( email )

Gower Street
London, WC1E 6BT
United Kingdom

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